Attracting the right candidates – Why is branding so important?
Employer branding is the marketing of your company and one of the first steps in attracting new talent. With proper branding, you’ll be able to attract more qualified applicants, retain current employees and make it easy for them to recommend you as a potential employer. It can be the difference between bringing in the best talent or letting them slip through your fingers. Withal, you will also better differentiate yourself from the competition by cultivating a positive reputation, which will help with:
Attracting high-quality applicants
Increasing employee referrals
Improving employee retention rate
Increasing offer-acceptance rates
This means that there are more than just PR benefits to excellent employer branding, it will also benefit your bottom line.
Consider your digital presence
The success of your company’s recruitment efforts is directly impacted by your digital presence and how potential recruits perceive your business. An in-depth review of your website and social media is important to ensure that it:
Explains what makes you a great employer
Shows that you care about your existing employees
Clearly communicate your outlook on business and the work you do
The importance of employer branding
When your company carefully defines and develops its employer brand, employer value proposition, and the messaging that goes with it, your company will become attractive to the early top talent. This means that your job applicants will try to make themselves stand out from the crowd.
The benefits of clear, effective employer branding are huge, less time and resources spent on fruitless recruitment efforts, more talent seeking to work with you, and quicker filling of vacancies as candidates find you through their own research. After all, if top-tier talent comes to you instead of the other way around, then you don’t need to spend time finding them, they already want to work with you!